How HiBob turned a two-hour video process into a ten-minute task

The team

One small team, two audiences

HiBob develops Bob, an AI-powered platform that brings HR, payroll and finance together, helping companies manage their people, simplify everyday processes and make better business decisions.

Its Product Education team is five people, led by Oren Ben-Ami. They create technical how-to videos and overview videos that help customers understand and use Bob. The videos are made for customers, but they travel further than that: internal teams rely on the same content for training, customer support and product knowledge. A few colleagues outside the team, in Product Enablement and among the Onboarding CSMs, now use Vidocu as well.

With that many people depending on each video, the team needed a way to make more of them without lowering the bar.

The challenge

Five steps, four tools and up to two hours per video

Before Vidocu, a single how-to video moved through a chain of separate tools. Every step was manageable. Together they added up to around 1.5 to 2 hours per video, depending on its length.

1. 01

   Write the script

   Drafted with help from an AI agent.

2. 02

   Generate the voiceover

   Created in Descript, then exported as an MP3.

3. 03

   Capture a screenshot for each step

   Screenshots rather than screen recordings, because they were easier to sync and to replace when the UI changed.

4. 04

   Assemble in ScreenFlow

   Visuals synced to the narration by hand.

5. 05

   Upload to Vimeo

   Where subtitles were generated automatically.

The biggest challenge was the time involved and having to switch between multiple tools.

Two problems behind the time

Not everyone could finish a video. The team could handle most of the preparation, but producing the final video in ScreenFlow was challenging for some. Video output depended on who had the editing skills.

Localization was harder still. The team wanted the on-screen UI to match the narration language. In practice, when they did create localized versions, they used Descript for the translated voiceover and kept the UI in English.

Choosing Vidocu

An all-in-one tool the whole team could use, at a price that worked

The brief was clear: an all-in-one solution that required less manual work and was easier for everyone on the team to use.

We wanted everyone to be able to create a video from start to finish without needing advanced editing skills.

The team looked at Clueso, which at the time was the closest fit for their needs, but the price was too high to justify. Vidocu offered the simpler, all-in-one workflow they wanted at a price that worked.

Support tipped the decision. In Oren’s words, the Vidocu team “took the time to understand our needs and made adjustments based on our feedback.”

Getting started

First videos published within the first week

The first impression was very positive. Vidocu met most of the team’s needs right away, and where something was missing, the Vidocu team responded and adjusted the product to better support the way HiBob works.

Because the team had tested Vidocu beforehand, there was no long rollout. They published their first videos within the first week of use. Today Vidocu is part of the regular workflow, and the team publishes videos almost daily.

Vidocu met most of our needs right away, and the team was responsive whenever we identified something missing.

The workflow today

A recorder for quick how-tos, Studio for longer videos, an avatar for updates

The team matches the Vidocu tool to the kind of video. Each finished how-to goes into a popular Help Center article, where it helps customers visualize the procedure.

1. 01

   AI Recorder for single tasks

   The main tool. The team uses it to quickly create short how-to videos focused on a specific task.

2. 02

   Studio for longer content

   For longer videos or content covering multiple procedures, Studio combines several recordings into one finished video.

3. 03

   AI avatar for monthly product updates

   “We’ve been really impressed with how it looks and works.”

4. 04

   HiBob’s own brand assets on every video

   Existing intro and outro videos, title screens and background music carry over.

Before and after

The results

Video became a realistic part of everyone’s workload

The biggest change is speed. A video that used to take 1.5 to 2 hours can now be finished in about 10 minutes, which makes video creation a much easier part of the everyday workflow and lets the team publish more frequently.

I created six videos in two days alongside my other work. At around 10 minutes per video, compared with 1.5–2 hours previously, that’s roughly 8–11 hours saved.

The larger effect is on planning. It is still early to point to one standout project, Oren says, but Vidocu has already changed what the team can plan for. Each writer now has a target of five videos a month alongside their other work.

faster per video: about 10 minutes instead of 1.5 to 2 hours

Up to 12×

publishing, now that Vidocu is part of the regular workflow

Almost daily

video target per writer, alongside their other work

5 a month

An honest note on what is not measured yet: the team says it is too early to measure the impact on support tickets or to put a monetary value on the savings. What they can say is that the time saved gives them more capacity for other work.

Quality and brand

Same HiBob look and feel, with a simpler process behind it

Faster did not mean rougher. The team maintained the same quality and consistency by using its existing branded assets in Vidocu, including intro and outro videos, title screens and background music.

For customers, nothing changed on the surface: they still get the same high-quality, branded videos. The change is inside the team, where creating a video no longer feels like a specialist job.

The team is excited because creating videos no longer feels intimidating.

The partnership

Feedback that shapes the product

Support came up at every stage of HiBob’s story: during evaluation, in the first weeks, and today. Oren describes the support as excellent and notes that Vidocu’s CEO is personally involved in guiding the team and listening to its feedback.

He also sees the effect beyond his own team. The improvements Vidocu makes in response to HiBob’s feedback address challenges other product education teams face too.

Working with Vidocu feels like a partnership. They understand the needs of product education teams and listen closely to our feedback. The improvements they make address challenges other teams face too, so our experience helps shape a tool that keeps getting better for everyone.

What’s next

Full Help Center coverage, then localization

The plan has three stages.

1. 01

   Expand video coverage across the Help Center

   The current focus, in English.

2. 02

   Localize the most popular videos

   German, Latin American Spanish, Canadian French and Hebrew come first. The team is early in this process and cannot yet point to new markets opened by localized videos.

3. 03

   Explore the rest of Vidocu

   Once coverage is good, the team is excited to see how else Vidocu can support it.