How Netafim ships how-to videos from day one of a product launch

The challenge

Basic do-it-yourself videos, or a big contractor budget

Netafim’s product team makes how-to videos for its products: some about software, some about installing hardware in the physical world. Before Vidocu there were two ways to make one. The team could do it themselves and get a video that looked very basic, or hire contractors and pay for a polished one.

Neither worked well, and it limited which products got a video at all.

On the DIY option we were never very happy with results, and when working with contractors it took many iterations and big budget to get it right.

Why Vidocu

Right on spot from the first look

The team is always looking for ways to work better, and Vidocu fit straight away. It took one or two days to publish the first video.

That it is right on spot. Focuses on what matters to us.

How they use Vidocu

How-tos that are voiced, subtitled and translated

The team publishes its how-to videos in four languages, using three Vidocu features.

1. 01

   AI voiceover

   Narration for software walkthroughs and hardware installation guides.

2. 02

   Translation and localization

   Videos in English, French, Portuguese and Turkish.

3. 03

   AI subtitles

   Captions on every video.

The results

How-to videos for products that used to go without

The clearest example is a new controller. In the early stages of a product, Netafim usually avoids creating how-to videos, on the assumption that the product will change fast. This time the videos were ready at launch, which gave early adopters a very nice onboarding experience and first impression. Customers were very happy with the videos.

Practically it means we make how-to videos for things we would not before. That allows us to give better service to our customers.